Which of the following is important in establishing credibility in writing?

Using an academic tone is fundamental in establishing credibility in writing, particularly in scholarly or formal contexts. An academic tone typically includes precise language, a structured approach, and a focus on evidence-based arguments. This style helps convey the writer's authority on the subject matter and engages readers who expect well-researched and professional content.

When writers adopt an academic tone, they showcase their expertise and understanding of the topic, which builds trust with the audience. It signals that the writer has taken the time to understand the subject deeply and is presenting facts and analyses that are grounded in research or established findings. This is particularly crucial in academic writing, where credibility influences the reception and perceived value of the work.

In contrast, options such as informal language, short paragraphs, and creative expressions may not convey the same level of scholarly authority or seriousness required in contexts where credibility is paramount. While they each have their place in writing, especially in more casual or creative settings, they do not inherently contribute to establishing credibility like an academic tone does.